He has been using this template for years and years (I'm sure it was devised long before mobile applications were a factor), and he's still selling stuff, but I think he could be doing much better if his listings weren't such a graphic mess to wade through. eBay design Templates and how the Advanced HTML Generator works Standard HTML Generator Order management: Update Listings status on eBay via the HTML. (Technically, the problem is that the formats for his template do not try to re-format the page for the screen size, but instead paint everything in fixed dimensions, and leave it to the viewer to manually scroll side-to-side as needed.)

I suspect a lot of his interested viewers don't even know there is a description somewhere off in the ozone to the right of the photos. Leave Your Black Hat at Home More Ways to Improve Your eBay Sales A good listing title and great photos might get your listing views, but they can’t always make the sale alone. The images bleed off the right side of the screen, and you can't see anything of the description unless you know to scroll to the right. The whole template is a fixed-width layout that looks okay on a wide-screen desktop or laptop (16:9 screen ratio), but on an older monitor (4:3 ratio, old-style TV screen proportions) or, God forbid, a mobile device, it's a disaster. Down the right side of the page, in a narrow column maybe one-third the width of the images or less, is his description. If you’re a frequent eBay seller, you can simplify how you create high-quality listings with reusable templates. In fact, let me offer a specific example of why templates are a bad idea: one seller whose products I look at frequently is using a big, sprawling template that stacks all the images for his listing in huge renderings down the left side of the page.

They gum up the works, and make it harder for a buyer to purchase an item. Identifying your best selling products is key as well as creating trust icons to promote a good seller is all part of the service.

Good ebay description template